What if you could tap into the huge hidden potential within the skilled labor shortage? What if your company became more competitive and you became the most attractive employer in the region? What if the number of women in leadership increased and part-time employees increased their hours, and employees returned from parental leave earlier and more engaged?
We support you in moving boldly into the future. With effective measures for employees and leaders, your culture and performance. Empowerment for everyone. So leadership regains strength and balancing family and work works well in your organization.
You can find even more information in our presentation Download presentation
We help companies support working parents, increase their employment rate, and bring more diversity into leadership to sustainably develop trust, results, and retention within the company.
We enable
With inspiring flash trainings and personal consulting.
The parenting program is a big buffet of innovative best-practice methods and tools for every family situation and leadership culture, so that balancing family and work works well for everyone.







Your reaction as a leader reveals your true face.
We are Markus Bartelmess and Dominik Frommherz from easyfaM, and we put our whole hearts, minds, and intellect into a new way of balancing family and work.
Our goal is to enable and empower families and employers, create synergies, and unlock new strength for leadership and balancing family and work.
That’s what we give our all for every day. easyfaM is a lot of fun and brings great relief. Routines that the whole family enjoys while also teaching important life foundations—that’s the easyfaM philosophy.
This website is aimed in particular at representatives of employers, organizations, public authorities and companies; decision-makers in HR, Human Relations, Human Resources, People and Culture; equal opportunities officers and diversity managers; Chief Human Resource Officers (CHROs) and HR directors; heads of people development, Head of People, People Management and Head of Diversity; labor directors and HR board members; Head of Recruitment and Director Human Resources.
It is also for representatives of works councils and trade unions who, together with the employer, are looking for effective and easy-to-implement solutions for colleagues. And of course for everyone looking for a solution to better balance family and work, family and career, work and life. We truly appreciate your interest and your recommendation!
Low: 2 pieces of information to employees; everything else runs autonomously. We’re happy to provide templates for those two messages. We recommend informing leaders first. Then, at the big kickoff, we welcome it if you say a few words to participants to make it clear that you’ve recognized the special situation of working parents and want to support them from the heart. Project management receives regular reporting. Done.
We ensure that your employees’ data is protected securely and in accordance with the EU General Data Protection Regulation as part of the parenting program. No personal work-related data is stored as part of the parenting program. There is no data exchange and no interface. At no point do we provide you, as the employer, with named participant data. Our reporting consists solely of anonymized participation numbers. You can find the data protection concept with all details here: Download.
No. A study by the Federal Ministry for Family Affairs from 03/2019 as part of the “Erfolgsfaktor Familie” business network produced this result: 8 out of 10 employees consider family-friendly measures important. There is broad social consensus that children are of great importance for the future of your company and our country, and that families should be supported. In addition, your company becomes significantly more capable—benefiting all employees. Guaranteed.
Still, there can be times when things are on fire in any employee’s life—and they need support. At the same time, introduce psychosocial relief for all employees to offer them a caring option—with our partner mutschmiede. Talk to us at easyfaM and see how you can catch almost anyone in time, no matter how shame-laden their problem may be.
By 2030, for example, Germany will be short around 3 million skilled workers. The competition for talent has long been underway. Applicants choose attractive employers. The lowest level of Maslow’s needs is usually no longer an issue, so for applicants (especially Generation Y and Z) it’s about the second level: their health and family-friendliness.
For many years, the profitability of family-friendliness has been well known. Now the topic is becoming urgent because employers are increasingly unable to fill positions at all—or not with good quality—a gradual process. We’re happy to go into detail with you and review suitable, highly symbolic measures for your company, in addition to introducing easyfaM. The above-mentioned 2019 study also delivered these powerful results:
We’d like to put your mind at ease. We’re happy to do this together with you—or take over the rollout sensitively and coordinate with employee representatives. Trust our experience. It’s a win-win for all sides. For the kickoff of level 1, you invite all employees with children aged 0–18, as well as those on maternity protection and parental leave—also welcome are grandparents, relatives, soon-to-be parents, or simply babysitters or anyone interested. Everyone interested attends the kickoff, learns more about the ease, how it works, and our promise, asks their questions, and then decides whether to participate and which playful family board fits their individual family situation. The easyfaM team is available for all questions during the contract term—at no effort for the employer.
Markus Bartelmess Dominik Frommherz
Rotterdamer Str. 29-35 68219 Mannheim | DE
easyfaM Accessibility Statement
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to