Whether it’s fair task distribution in the household, the morning and evening routine with younger children, or screen time with teenagers – easyfaM offers the opportunity to organize everyday family topics in a meaningful way for all family members. Fairness, communication, motivation, and fun are at the forefront. “easyfaM naturally brings parents into the loving role of the boss. Leadership with a big dose of love is the motto,” says Christian Eineder.
For more fairness – also in the production of easyfaM® products
With clear communication, easyfaM ensures more transparency and fairness in family organization. Fair cooperation also plays an important role in production. Christian Eineder searched internationally for suitable manufacturers, compared conditions, and traveled for personal audits to find appropriate suppliers. “Domestic manufacturers or, for example, the workshops of Lebenshilfe are at the top of our partner list.”
However, the challenge is to offer easyfaM products at a price that families can easily afford while still guaranteeing top-quality products under fair working conditions,” explains Christian Eineder. He followed a recommendation from a friendly entrepreneur and audited a Chinese production facility. His conclusion: “Very good process-driven production, good daylight everywhere, extraction systems and face masks when using paints and adhesives, multiple quality controls in the process, etc. The materials were repeatedly tested for toxins and heavy metals and are free of these. We are very happy to have found this partner”. The ideas and prototype developments of the commissioned Ravensburg product designer Stephan Leitl (designBOX) and the local carpenter Kurt Buhmann (Buhmann GmbH) have been in series production since August 2018. Bamboo is the main material. It is a fast-growing, ecologically sensible raw material that is characterized by beautiful appearance and feel and fits perfectly with the products.
The test phase is coming to an end – the online platform launches in November 2018!
The prototypes of the easyfaM® Taskboard, Race, and Challenge were tested by many families over a period of several months. Heidi and Christian Eineder organized workshops, answered questions, and invested a lot of fresh input from families into the further development of the products. Together with a large international team, they are currently organizing the production and delivery of the series products. At the end of November 2018, the products, tips, and videos will be available through the new website www.easyfaM.com including online shop and streaming platform. Those interested in staying up to date and being informed about news are already signing up for the newsletter.
