{"id":2857,"date":"2026-03-12T07:13:31","date_gmt":"2026-03-12T06:13:31","guid":{"rendered":"https:\/\/easyfam.com\/privacy-policy\/"},"modified":"2026-06-25T16:48:13","modified_gmt":"2026-06-25T14:48:13","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/easyfam.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2857\" class=\"elementor elementor-2857 elementor-625\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd454ee e-flex e-con-boxed e-con e-parent\" data-id=\"fd454ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e798d3e e-con-full e-flex e-con e-child\" data-id=\"e798d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f73107 elementor-widget elementor-widget-heading\" data-id=\"1f73107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e6f6b5 e-flex e-con-boxed e-con e-parent\" data-id=\"6e6f6b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a79b53 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3a79b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>1. Privacy at a glance<\/h2><h3>General information<\/h3><p>The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.  <\/p><h3>Data collection on this website<\/h3><h4>Who is responsible for data collection on this website?<\/h4><p>Data processing on this website is carried out by the website operator. You can find their contact details in the section &#8220;Information about the responsible party&#8221; in this privacy policy. <\/p><h4>How do we collect your data?<\/h4><p>On the one hand, your data is collected when you provide it to us. This may include, for example, data you enter into a contact form. <\/p><p>Other data is collected automatically by our IT systems when you visit the website, either automatically or after your consent. This is mainly technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.  <\/p><h4>What do we use your data for?<\/h4><p>Some of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other service inquiries.  <\/p><h4>What rights do you have regarding your data?<\/h4><p>You have the right at any time to obtain information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.    <\/p><p>You can contact us at any time regarding this and any other questions on the subject of data protection.<\/p><h3>Analytics tools and tools from third-party providers<\/h3><p>When you visit this website, your browsing behavior may be statistically evaluated. This is mainly done using so-called analytics programs. <\/p><p>Detailed information about these analytics programs can be found in the following privacy policy.<\/p><h2>2. Hosting<\/h2><p>We host the content of our website with the following provider:<\/p><h3>Hetzner<\/h3><p>The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter &#8220;Hetzner&#8221;). <\/p><p>For details, please refer to Hetzner&#8217;s privacy policy: <a href=\"https:\/\/www.hetzner.com\/de\/legal\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.hetzner.com\/de\/legal\/privacy-policy\/<\/a>.<\/p><p>Hetzner is used on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user&#8217;s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.        <\/p><h4>Data processing agreement<\/h4><p>We have concluded a data processing agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR. <\/p><h2>3. General information and mandatory information<\/h2><h3>Data protection<\/h3><p>The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. <\/p><p>When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.   <\/p><p>We would like to point out that data transmission over the internet (e.g. communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible. <\/p><h3>Information about the responsible party<\/h3><p>The responsible party for data processing on this website is:<\/p><p>easyfaM GmbH &#038; Co.KG<br\/>Rotterdamer Str. 29-35<br\/>68219 Mannheim<\/p><p>Phone: +49 172 27 494 27<br\/>Email: info@easyfaM.com<\/p><p>The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).<\/p><h3>Storage period<\/h3><p>Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place once these reasons no longer apply. <\/p><h3>General information on the legal basis for data processing on this website<\/h3><p>If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data are processed pursuant to Art. 9(1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), data processing is additionally based on Section 25(1) TDDDG. Consent can be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are explained in the following sections of this privacy policy.                     <\/p><h3>Recipients of personal data<\/h3><p>As part of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the transfer of data. When using processors, we only pass on our customers&#8217; personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.      <\/p><h3>Withdrawal of your consent to data processing<\/h3><p>Many data processing operations are only possible with your explicit consent. You can withdraw consent you have already given at any time. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.  <\/p><h3>Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)<\/h3><p>IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).    <\/p><p>IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR). <\/p><h3>Right to lodge a complaint with the competent supervisory authority<\/h3><p>In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies. <\/p><h3>Right to data portability<\/h3><p>You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible. <\/p><h3>Information, correction and deletion<\/h3><p>Within the scope of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and any other questions on the subject of personal data. <\/p><h3>Right to restriction of processing<\/h3><p>You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing applies in the following cases:  <\/p><ul><li>If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data. <\/li><li>If the processing of your personal data was\/is unlawful, you can request restriction of data processing instead of deletion.<\/li><li>If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.<\/li><li>If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.  <\/li><\/ul><p>If you have restricted the processing of your personal data, this data may\u2014apart from being stored\u2014only be processed with your consent or for the establishment, exercise or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.<\/p><h3>SSL or TLS encryption<\/h3><p>For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser&#8217;s address line changing from &#8220;http:\/\/&#8221; to &#8220;https:\/\/&#8221; and by the lock symbol in your browser line. <\/p><p>If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.<\/p><h2>4. Data collection on this website<\/h2><h3>Cookies<\/h3><p>Our websites use so-called &#8220;cookies&#8221;. Cookies are small data packets and do not cause any damage to your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or automatic deletion occurs via your web browser.    <\/p><p>Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services). <\/p><p>Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.  <\/p><p>Cookies that are required to carry out the electronic communication process, to provide certain functions you request (e.g. for the shopping cart function), or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies was requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be withdrawn at any time.    <\/p><p>You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. <\/p><p>You can find out which cookies and services are used on this website in this privacy policy.<\/p><h3>Real Cookie Banner<\/h3><p>Our website uses the consent technology of Real Cookie Banner to obtain your consent for the storage of certain cookies on your end device or for the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is devowl.io GmbH, Tannet 12, 94539 Grafling (hereinafter &#8220;Real Cookie Banner&#8221;). <\/p><p>Real Cookie Banner is installed locally on our servers, so no connection is made to the provider&#8217;s servers. Real Cookie Banner stores a cookie in your browser in order to assign the consents you have given or their withdrawal to you. The data collected in this way is stored until you request deletion from us, delete the Real Cookie Banner cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.   <\/p><p>Real Cookie Banner is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.   <\/p><h3>Server log files<\/h3><p>The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: <\/p><ul><li>Browser type and browser version<\/li><li>Operating system used<\/li><li>Referrer URL<\/li><li>Hostname of the accessing computer<\/li><li>Time of the server request<\/li><li>IP address<\/li><\/ul><p>This data is not merged with other data sources.<\/p><p>This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website\u2014server log files must be collected for this purpose.   <\/p><h3>Contact form<\/h3><p>If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. <\/p><p>This data is processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; consent can be withdrawn at any time.   <\/p><p>The data you enter in the contact form will remain with us until you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory legal provisions\u2014especially retention periods\u2014remain unaffected. <\/p><h3>Inquiry by email, phone or fax<\/h3><p>If you contact us by email, phone or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent. <\/p><p>This data is processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; consent can be withdrawn at any time.   <\/p><p>The data you send to us via contact inquiries will remain with us until you request deletion, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions\u2014especially statutory retention periods\u2014remain unaffected. <\/p><h3>HubSpot CRM<\/h3><p>We use HubSpot CRM on this website. The provider is HubSpot Inc., 25 Street, Cambridge, MA 02141 USA (hereinafter &#8220;HubSpot CRM&#8221;).  <\/p><p>HubSpot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of HubSpot CRM, we are able to record, sort and analyze customer interactions via email, social media or phone across various channels. The personal data collected in this way can be evaluated and used for communication with potential customers or for marketing measures (e.g. newsletter mailings). With HubSpot CRM, we are also able to record and analyze the user behavior of our contacts on our website.   <\/p><p>HubSpot CRM is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user&#8217;s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.        <\/p><p>For details, please refer to HubSpot&#8217;s privacy policy: <a href=\"https:\/\/legal.hubspot.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/legal.hubspot.com\/de\/privacy-policy<\/a>.<\/p><p>Data transfer to the USA is based on the EU Commission&#8217;s Standard Contractual Clauses. Details can be found here: <a href=\"https:\/\/www.hubspot.de\/data-privacy\/privacy-shield\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.hubspot.de\/data-privacy\/privacy-shield<\/a>. <\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5812\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5812<\/a>.   <\/p><h2>5. Social media<\/h2><h3>Facebook<\/h3><p>This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.  <\/p><p>An overview of the Facebook social media elements can be found here: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/?locale=de_DE\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.facebook.com\/docs\/plugins\/?locale=de_DE<\/a>.<\/p><p>When the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook &#8220;Like&#8221; button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how Facebook uses it. Further information can be found in Facebook&#8217;s privacy policy at: <a href=\"https:\/\/de-de.facebook.com\/privacy\/explanation\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/privacy\/explanation<\/a>.     <\/p><p>This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.    <\/p><p>Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. Processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.        <\/p><p>Data transfer to the USA is based on the EU Commission&#8217;s Standard Contractual Clauses. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>, <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a> and <a href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/policy.php<\/a>. <\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/4452\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/4452<\/a>.   <\/p><h3>Instagram<\/h3><p>This website integrates functions of the Instagram service. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. <\/p><p>When the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information about your visit to this website. <\/p><p>If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how Instagram uses it.  <\/p><p>This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.    <\/p><p>Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. Processing by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a data protection-compliant manner. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.        <\/p><p>Data transfer to the USA is based on the EU Commission&#8217;s Standard Contractual Clauses. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>, <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacycenter.instagram.com\/policy\/<\/a> and <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a>. <\/p><p>Further information can be found in Instagram&#8217;s privacy policy: <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>.<\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/4452\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/4452<\/a>.   <\/p><h3>LinkedIn<\/h3><p>This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. <\/p><p>Each time you access a page on this website that contains elements of LinkedIn, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn &#8220;Recommend&#8221; button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how LinkedIn uses it.   <\/p><p>This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.    <\/p><p>Data transfer to the USA is based on the EU Commission&#8217;s Standard Contractual Clauses. Details can be found here: <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1343190\/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1343190\/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de<\/a> <\/p><p>Further information can be found in LinkedIn&#8217;s privacy policy at: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>.<\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5448\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5448<\/a>.   <\/p><h3>XING<\/h3><p>This website uses elements of the XING network. The provider is New Work SE, Am Strandkai 1, 20457 Hamburg, Germany. <\/p><p>Each time you access one of our pages that contains elements of XING, a connection to XING servers is established. To the best of our knowledge, no personal data is stored in the process. In particular, no IP addresses are stored and user behavior is not evaluated.  <\/p><p>This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.    <\/p><p>Further information on data protection and the XING Share button can be found in XING&#8217;s privacy policy at: <a href=\"https:\/\/privacy.xing.com\/de\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/privacy.xing.com\/de\/datenschutzerklaerung<\/a>.<\/p><h2>6. Analytics tools and advertising<\/h2><h3>Google Tag Manager<\/h3><p>We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. <\/p><p>Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out independent analyses. It only serves to manage and deliver the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google&#8217;s parent company in the United States.   <\/p><p>Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user&#8217;s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.        <\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.   <\/p><h3>Google Analytics<\/h3><p>This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (&#8220;Google&#8221;), Gordon House, Barrow Street, Dublin 4, Ireland. <\/p><p>Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user&#8217;s origin. This data is assigned to the user&#8217;s respective end device. It is not assigned to a user ID.   <\/p><p>In addition, we can use Google Analytics to record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis. <\/p><p>Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about your use of this website is generally transferred to a Google server in the USA and stored there. <\/p><p>This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.    <\/p><p>Data transfer to the USA is based on the EU Commission&#8217;s Standard Contractual Clauses. Details can be found here: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\/sccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.safety.google\/adscontrollerterms\/sccs\/<\/a>. <\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.   <\/p><h4>IP anonymization<\/h4><p>Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.    <\/p><h4>Browser Plugin<\/h4><p>You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>.<\/p><p>More information on how Google Analytics handles user data can be found in Google&#8217;s privacy policy: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p><h4>Data Processing Agreement<\/h4><p>We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.<\/p><h3>WP Statistics<\/h3><p>This website uses the analytics tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (<a href=\"https:\/\/veronalabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/veronalabs.com<\/a>). <\/p><p>WP Statistics allows us to analyze the use of our website. WP Statistics collects, among other things, log files (IP address, referrer, browser used, user origin, search engine used) and actions performed by website visitors on the page (e.g., clicks and views). <\/p><p>The data collected with WP Statistics is stored exclusively on our own server.<\/p><p>The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the anonymized analysis of user behavior to optimize both our web offering and our advertising. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user&#8217;s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.        <\/p><h4>IP Anonymization<\/h4><p>We use WP Statistics with anonymized IP. Your IP address is truncated so that it can no longer be directly assigned to you. <\/p><h2>7. Newsletter<\/h2><h3>Newsletter Data<\/h3><p>If you wish to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. Further data is not collected, or only on a voluntary basis. For newsletter processing, we use newsletter service providers, which are described below.  <\/p><h3>CleverReach<\/h3><p>This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH &#038; Co. KG, Schafj\u00fcckenweg 2, 26180 Rastede, Germany (hereinafter &#8220;CleverReach&#8221;). CleverReach is a service that can be used to organize and analyze newsletter dispatch. The data you enter for the purpose of receiving the newsletter (e.g., email address) is stored on CleverReach&#8217;s servers in Germany or Ireland.   <\/p><p>Our newsletters sent with CleverReach allow us to analyze the behavior of newsletter recipients. This can include analyzing how many recipients opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g., purchasing a product on this website) occurred after clicking the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: <a href=\"https:\/\/www.cleverreach.com\/de\/funktionen\/reporting-und-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cleverreach.com\/de\/funktionen\/reporting-und-tracking\/<\/a>.   <\/p><p>Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.  <\/p><p>If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. <\/p><p>The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after unsubscribing. Data stored by us for other purposes remains unaffected by this. <\/p><p>After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not time-limited.    <strong>You can object to the storage if your interests outweigh our legitimate interest.<\/strong><\/p><p>Further details can be found in CleverReach&#8217;s privacy policy at: <a href=\"https:\/\/www.cleverreach.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cleverreach.com\/de\/datenschutz\/<\/a>.<\/p><h4>Data Processing Agreement<\/h4><p>We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR. <\/p><h3>Newsletter Dispatch to Existing Customers<\/h3><p>If you order goods or services from us and provide your email address, this email address may subsequently be used by us for sending newsletters, provided we inform you about this in advance. In such a case, the newsletter will only send direct advertising for our own similar goods or services. You can cancel the sending of this newsletter at any time. For this purpose, a corresponding link is provided in each newsletter. The legal basis for sending the newsletter in this case is Art. 6 para. 1 lit. f GDPR in conjunction with \u00a7 7 para. 3 UWG.       <\/p><p>After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us to prevent future mailings to you. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.    <\/p><h2>8. Plugins and Tools<\/h2><h3>YouTube with extended data protection<\/h3><p>This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (&#8220;Google&#8221;), Gordon House, Barrow Street, Dublin 4, Ireland. <\/p><p>If you visit one of these websites where YouTube is embedded, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly assign your surfing behavior to your personal profile. You can prevent this by logging out of your YouTube account.   <\/p><p>We use YouTube in extended data protection mode. According to YouTube, videos played in extended data protection mode are not used to personalize browsing on YouTube. Ads displayed in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, however, so-called Local Storage elements are stored in the user&#8217;s browser, which, similar to cookies, contain personal data and can be used for recognition. Details on the extended data protection mode can be found here: <a href=\"https:\/\/support.google.com\/youtube\/answer\/171780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/youtube\/answer\/171780<\/a>.     <\/p><p>If a YouTube video is activated, further data processing operations may be triggered over which we have no control.<\/p><p>The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user&#8217;s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.        <\/p><p>Further information on data protection at YouTube can be found in their privacy policy at: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p><p>The company is certified under the &#8220;EU-US Data Privacy Framework&#8221; (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.   <\/p><h3>Google Fonts (local hosting)<\/h3><p>This site uses so-called Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.  <\/p><p>Further information on Google Fonts can be found at <a href=\"https:\/\/developers.google.com\/fonts\/faq\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/fonts\/faq<\/a> and in Google&#8217;s privacy policy: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p><h3>Font Awesome (local hosting)<\/h3><p>This site uses Font Awesome for the uniform display of fonts. Font Awesome is installed locally. A connection to Fonticons, Inc. servers does not take place.   <\/p><p>Further information on Font Awesome can be found in the Font Awesome privacy policy at: <a href=\"https:\/\/fontawesome.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/fontawesome.com\/privacy<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1. Privacy at a glance General information The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2857","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/pages\/2857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/comments?post=2857"}],"version-history":[{"count":1,"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/pages\/2857\/revisions"}],"predecessor-version":[{"id":2860,"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/pages\/2857\/revisions\/2860"}],"wp:attachment":[{"href":"https:\/\/easyfam.com\/en\/wp-json\/wp\/v2\/media?parent=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}